When quarterback Teddy Bridgewater was just 9 years old he promised his mother he'd buy her a pink Cadillac Escalade when (not if) he made it to the NFL. We figured a dream that bold had to become a reality. Working with acclaimed director, Spike Lee, we produced the documentary "A Promise To Rose".
You can talk about building walls until you're blue in the face, but the heart doesn't recognize international boundaries.
Carnival wanted to show America how fun a cruise can feel, so we staged a series of large-scale live events in different cities across America where we set Guinness World Records for the largest piñata and beach balls. We then worked with director Noam Murrow to turn both events into TV spots.
FUN FACT: The beach balls had to be filled with helium to prevent them from crushing cars (and people).
To introduce America to Vice Cream we thought it would be a good idea to give everyone in the country a free "taste." So we created The Vice Line, an actual call center people could dial up and have flavors described to them in sumptuous detail.
The hardest part about going on a trip to Great Wolf Lodge? The wait.
The Trustees of Reservations is the oldest regional land trust in the world. Their mission is to preserve natural and historic land sites throughout Massachusetts.
Shot at super high speed. Edited by the great Hank Corwin.
We produced a long form content campaign for Great Wolf Lodge where we celebrated real families of all shapes and sizes.
Each year the Boston Red Sox partner with The Boston Healthcare For The Homeless Program to help with their annual sock drive. With a budget of exactly $0.00 we created a campaign literally by hand to help raise awareness for the need for clean white socks for Boston's homeless population.
FUN FACT: I was the puppeteer. What can I say, I have a gift.
Various print ads for the honorable Jack Daniel's.
FUN FACT: I once had a drink with the master distiller in his home in Lynchburg, Tennessee. I asked him where we grew up. He point out the window at the house across a large field and said, "Over there."
Who better to ring in pumpkin season than Washington Irving's Headless Horseman?
FUN FACT: I just like the way the fire came out in this spot.
Motorcyclists just want to be on their bike. When they're not, bad things happen. Like life.
Print campaign for England's Strongbow Hard Cider.
For years Pinnacle was long known as a hard distance ball. But when they developed a soft ball that had some feel around the green they needed someone to get a new message out there. Who better than Mr. Softy himself?
Testing proves that testing works. Or does it? We showed Apple's classic "1984" spot to an actual focus group. Surprisingly, it didn't go so well.
Ragged Mountain is know as a skier's mountain. Raw, ungroomed and borderline dangerous.
Various ads for Ocean Spray.
FUN FACT: I watched a camera assistant disappear into a submerged hole in that cranberry bog while holding an expensive lens. To the kid's credit, the only thing sticking out of the water was the lens. Best damn camera assistant I've ever seen.
I was once talked into riding a 150cc Vespa scooter from Vancouver, British Columbia to Portland, Maine. Yeah, you heard me. It was hands down the stupidest thing I've ever done. Although it did make for a fairly entertaining documentary.