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Lawson Clarke

Creative Director | Copywriter

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The Pink Cadillac Project

When quarterback Teddy Bridgewater was just 9 years old he promised his mother he'd buy her a pink Cadillac Escalade when (not if) he made it to the NFL.  We figured a dream that bold had to become a reality.  Working with acclaimed director, Spike Lee, we produced the documentary "A Promise To Rose".

Levi's: Love Without Borders

You can talk about building walls until you're blue in the face, but the heart doesn't recognize international boundaries.

Carnival: World Record Events

Carnival wanted to show America how fun a cruise can feel, so we staged a series of large-scale live events in different cities across America where we set Guinness World Records for the largest piñata and beach balls. We then worked with director Noam Murrow to turn both events into TV spots.

FUN FACT:  The beach balls had to be filled with helium to prevent them from crushing cars (and people).

Vice Cream Launch

To introduce America to Vice Cream we thought it would be a good idea to give everyone in the country a free "taste."  So we created The Vice Line, an actual call center people could dial up and have flavors described to them in sumptuous detail.

Vice Bowls

Great Wolf Lodge: The Wait

The hardest part about going on a trip to Great Wolf Lodge?  The wait.

Trustees Of Reservations

The Trustees of Reservations is the oldest regional land trust in the world. Their mission is to preserve natural and historic land sites throughout Massachusetts.

Cadillac: Slow

Shot at super high speed.  Edited by the great Hank Corwin.

Great Wolf Lodge: Packs

We produced a long form content campaign for Great Wolf Lodge where we celebrated real families of all shapes and sizes.

Sox4Socks

Each year the Boston Red Sox partner with The Boston Healthcare For The Homeless Program to help with their annual sock drive.  With a budget of exactly $0.00 we created a campaign literally by hand to help raise awareness for the need for clean white socks for Boston's homeless population.

FUN FACT:  I was the puppeteer. What can I say, I have a gift.

Jack Daniel's

Various print ads for the honorable Jack Daniel's.

FUN FACT:  I once had a drink with the master distiller in his home in Lynchburg, Tennessee.  I asked him where we grew up.  He point out the window at the house across a large field and said, "Over there."

Dunkin Donuts: Horseman

Who better to ring in pumpkin season than Washington Irving's Headless Horseman? 

FUN FACT:  I just like the way the fire came out in this spot.

Progressive: Motorcycle Insurance

Motorcyclists just want to be on their bike.  When they're not, bad things happen.  Like life.

Strongbow Cider

Print campaign for England's Strongbow Hard Cider.

Pinnacle: Mr. Softy

For years Pinnacle was long known as a hard distance ball. But when they developed a soft ball that had some feel around the green they needed someone to get a new message out there.  Who better than Mr. Softy himself?

"1984" Focus Group

Testing proves that testing works.  Or does it?  We showed Apple's classic "1984" spot to an actual focus group. Surprisingly, it didn't go so well.  

Ragged Mountain

Ragged Mountain is know as a skier's mountain.  Raw, ungroomed and borderline dangerous.

Ocean Spray

Various ads for Ocean Spray.

FUN FACT:  I watched a camera assistant disappear into a submerged hole in that cranberry bog while holding an expensive lens.  To the kid's credit, the only thing sticking out of the water was the lens.  Best damn camera assistant I've ever seen.

It's Not A Race: The Scooter Cannonball Movie

I was once talked into riding a 150cc Vespa scooter from Vancouver, British Columbia to Portland, Maine. Yeah, you heard me.  It was hands down the stupidest thing I've ever done.  Although it did make for a fairly entertaining documentary.

The Pink Cadillac Project

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Cadillac - A Promise To Rose

Levi's: Love Without Borders

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Levis Screenshot.png

Carnival: World Record Events

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Carnival - Piñata

Vice Cream Launch

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Vice Bowls

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Vice Bowls

Great Wolf Lodge: The Wait

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Great Wolf Lodge - School Announcement

Trustees Of Reservations

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Cadillac: Slow

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Cadillac - Slow

Great Wolf Lodge: Packs

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Great Wolf Lodge - What Makes A Family?

Sox4Socks

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Sox For Socks - Larry

Jack Daniel's

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Dunkin Donuts: Horseman

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Dunkin - Headless Horseman

Progressive: Motorcycle Insurance

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Progressive - Towels

Strongbow Cider

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Pinnacle: Mr. Softy

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Pinnacle - Friend

"1984" Focus Group

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"1984" Focus Group

Ragged Mountain

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Ocean Spray

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Ocean Spray - Sugar

It's Not A Race: The Scooter Cannonball Movie

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It's Not A Race: The Scooter Cannonball Run Movie